The Innovative Public-Private Partnership Will Donate a Softcup® Reusable Menstrual Cup for Every Box of Softcup Purchased at Participating Retailers in the United States
New York (October 1, 2013) – At the Clinton Global Initiative, WomanCare Global – an international non-profit organization focused on providing affordable access to reproductive healthcare across the globe – and Evofem, makers of Softcup® – announced a new social marketing program called Project Dignity. Under Project Dignity, for every box of Softcup purchased at participating retailers, including CVS, Walgreens and select Whole Foods stores, a girl in Africa will receive a free reusable Softcup, equating to three months of sanitary protection: a basic and unmet need for many girls in rural and developing areas of Africa.
WomanCare Global CEO Saundra Pelletier addressed the audience at CGI, stating that “Project Dignity is a critical initiative for us, in that it directly addresses the implications of inadequate period protection for girls in rural and remote areas of Africa. Managing the menstrual cycle in the developing world is very complicated – feminine hygiene products are not readily available and many alternatives are primitive and can be permanently damaging. Under Project Dignity, we will work hard to help girls and women address this unmet need and by extension have a tangible impact on improving their health and contributing to their education.”
Feminine hygiene is an often overlooked topic in the area of public health but it has significant and far-reaching implications relating to primary education and gender equality. While sanitary protection in the developed world is typically taken for granted, young women in developing countries often lack the means and the ability to access feminine hygiene products. For example, studies have demonstrated higher rates of school absenteeism coinciding with the onset of menses. In some cases girls miss as many as six weeks of school annually, putting them at an educational disadvantage and contributing to overall gender inequality.
To learn more about how you can give the gift of education to girls in need, visit
To learn more about how you can give the gift of education to girls in need, visit Softcup.com/give.
Invented by a woman for women, Softcup® is an alternative to tampons and sanitary pads that can be worn for up to 12 hours. Available in both disposable and reusable options, it’s body-friendly with no drying cotton or rayon fibers and no link to Toxic Shock Syndrome (TSS).
About WomanCare Global
WomanCare Global’s mission is to provide access to affordable reproductive health solutions for women and girls around the world. Leveraging our medical, social and commercial expertise, we have built a sustainable value chain that enables us to reliably delivery high-quality products and point of care services, resulting in more informed providers and more family planning options for women and girls. WomanCare Global is an international non-profit healthcare company focused on women’s reproductive health by redirecting the financial surplus achieved from sales in developed countries to underserved markets – eliminating economic and geographic barriers and thereby increasing access to reproductive healthcare products where they are needed most.
WomanCare Global founding CEO, Saundra Pelletier, has been a major force in bringing attention to the need for women globally to access reproductive health supplies and to achieve this goal, has grown the company’s reach to over 100 countries with a focus on underserved markets.
About the Clinton Global Initiative (CGI)
Established in 2005 by President Bill Clinton, the Clinton Global Initiative (CGI), an initiative of the Clinton Foundation, convenes global leaders to create and implement innovative solutions to the world’s most pressing challenges. CGI Annual Meetings have brought together more than 150 heads of state, 20 Nobel Prize laureates, and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists, and members of the media. To date CGI members have made more than 2,300 commitments, which are already improving the lives of more than 400 million people in over 180 countries. When fully funded and implemented, these commitments will be valued at $73.5 billion.